Myself and my colleague John Bradberry Charlotte NC resident and business expert spend a great deal of time with a wide range of businesses trying to help them to take the leap to the next level whilst being aware and careful of how they exposed financially. Last week we had an interesting time in a shopping center in Charlotte, trying to help a young man increase the revenue of his stall, his first foray into business.
This was the first time that we have helped someone on such a small level yet it was actually surprising how many of the methods that we use for big businesses, could also be applied here. If you are a stall owner in a shopping center, here is how you can make it the very best that it can be.
Work With The Business
Most shopping centres are open from 9 until around 10pm at night, opening hours which someone who does have a stall would be unlikely to be able to work all of. Stall owners can not afford to pay staff and nor should they so it is about opening up your stall at the time when there is the largest footfall. After doing this for just 1 week, our stall in Charlotte upped its takings by over 6% on the previous week.
There is nothing wrong with starting a community with your neighbours and offering deals between yourselves. Next to the stall there was an independently owned milkshake bar and we managed to strike a deal with them that gave all clients who bought more than $10 worth of items from the stall, a $2 off coupon for the milkshake store, and we would cover $1.20 of the cost of the coupon. This agreement helps to boost the milkshake bar’s customers as well as our own and it worked out really well.
Whine comes to the design of your stall you really have limited options in terms of what you can do with the space that you have. The two rules that I would suggest that you abide by are these, if your products look messy, customers won’ be interested and if your products look too perfectly aligned, customers won’t want to to touch them. The bets course of action is to present your products in an inviting way, play around with the design and see how customers react.
As a small stall in amongst many big shops, you must grab the customers attention, for this you could use bright colours, music or visual aids which will grab the attention of the client for just a second, enough time to bring them in. You should also have your prices clearly displayed, customers don’t alway like coming and looking at your products to see the price for fear that they will be hassled so having your prices clearly marked can really help to boost your sales and take your stall to the next level.